Calculate Expected Clicks
Estimate how many clicks you'll receive from your Google Ads campaigns based on impressions and click-through rate. Essential for forecasting website traffic and planning conversion funnels.
Formula: Clicks = (Impressions × CTR) / 100 (e.g., 100,000 impressions × 2.5% CTR = 2,500 clicks)
CTR Benchmarks: Search ads: 2-5%, Display ads: 0.5-1%, Shopping ads: 0.5-1.5%
Traffic Planning: Use estimates to forecast server capacity, inventory needs, and support requirements
High CTR Factors: Compelling ad copy, relevant keywords, strong call-to-action, high Quality Score
Use with CPA: Multiply estimated clicks by conversion rate to forecast total conversions
Simulate different impression volumes and CTRs to plan your campaign strategy.
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